“Players at live events really enjoy last-longer side bets,” Mizrachi, known as The Grinder throughout the poker community, began, talking to Pokernews. “We realized that if we could bring it to online players, they might like it just as much.”

The process is pretty simple, players just need to download the Blast Longer app and join the community. It’s free and there is no commitment to pay at any point, unless you lose the bets of course. Once there they can challenge other players to last-longer bets for all of the major online and offline poker tournaments.

Known as “Blasts” these last-longer side bets can also be placed with friends through the Blast Longer community, but the aim is to create a trusted gambling community, which means that you don’t have to already know and trust the person in order to place a bet with them. There is a pot and all players contribute to it, before the player who lasts the longest in any given tournament is then given the pot.

This is an innovative platform that has received a lot of thought and development, there are even separate pots for different levels, and as well as live tournaments (due to be available later this year) it also works for online ones. To date, Blast Longer is compatible with all of the major tournaments from all of the major networks, including PokerStars, Full Tilt, iPoker, PartyPoker and WinaMax.

Blast bets give players like Michael, those who run deep in many tournaments but don’t have the luck to win them all, the chance to cash in. It means that even if they don’t make it to the final table, they will still stand a chance of bettering their opponents, winning the side bet and making the tournament a profitable one.

At the time of publication, Blast Longer is still in a beta stage, but it is a public beta which means it is open for new members to join. Simply head over to http://www.blastlonger.eu and sign up.